I'm conducting an experiment, and am inviting all of you to ride along.
Back when I realized just how much I loved teaching at the university, I knew that in order to teach full-time, I would need an advanced degree, and completed a Masters program in Creative Writing. For my 'thesis' in that program, I wrote a novel: a somewhat quirky story that didn't fit easily in the genre 'buckets' -- it's maybe dark fantasy, maybe young adult (or maybe not), with elements of magic realism and psychological horror. The book is titled, simply,
THE WOODS. Want to know more about it?
Click here for the web page.
I really loved writing THE WOODS, and poured into it a lot of my heart. Now, I
very much like my current publisher and editor, have a current two-book contract with them, and intend to continue working with them for as long as they'll put up with me. They are a top-notch and professional group. Had they not passed on THE WOODS, I wouldn't consider doing this 'experiment' -- but they have, saying they weren't certain how to effectively market and target the book in their line. That's fine: that's a perfectly viable reason to pass, and I rather expected it.
Publishing is also changing, and I feel that as someone teaching new writers, I should also be actively working within those changes, so that I can pass along to my students my own experiences as a working writer.
So hence this experiment:
I'm releasing THE WOODS as an e-book, and what I plan to do is to be open and honest about its performance, so that perhaps others can use my data point as a reference for what they might reasonably expect if they do the same.
For those who don't know, I've managed to cobble together a four-decade career (starting in the 80s) as a mid-list author. My books (generally) have received good-to-excellent critical reviews; the sales have been decent enough that I've continued to sell books, but not so fantastic as to propel me into the stratosphere of "advances on which someone could reasonably live." I'm not an unpublished writer tossing his/her book out there with no audience or track record; neither am I a best-selling author who has a
huge built-in audience and can thus reasonably expect to make a fortune doing this. I'm also not
Cory Doctorow or
John Scalzi, with a website getting six-figure hits each and every day, who can instantly notify thousands of loyal readers that hey, I've a new book out that you might be interested in. Marketing, in general, is not my strongest suit (I can see those of you who know me well nodding at that...)
What do I expect? I honestly don't know. It'd be nice if, over a 3 - 4 year span, THE WOODS manages to sell enough copies that it earns into the low five-figures -- that would, interestingly, match my usual advances. But I don't
expect that. I really don't
have expectations. I don't know what'll happen: THE WOODS could sell barely enough to pay for a monthly lunch for Denise and me, or it could outperform every other book I've ever written. OK, that last bit's
really unlikely, but hey, I can dream, right? :-)
But whatever it does, you'll know too, because I'll tell you. What good's an experiment without results, after all? I'll be upfront with the sales figures as they come in -- because I do look on this as an experiment. Let's learn together.
So what else can you do in this experiment? Well,
1) You can
buy the book if you're so inclined. Heck, if enough of you do that in the same time frame, you can push the sales rank nice and low, which might encourage even
more people to buy it.
Beyond that, I'd appreciate help
boosting the signal.2) If you do buy the book and like it, it wouldn't hurt to
write a review on the book's page. It seems that browsers are impressed by books with lots of positive reviews. Mind you, I emphatically DO NOT want you to write a positive review unless you actually feel that way -- I really, really hate marketing of books with 'suspicious' reviews that all seem to be generated by the same person. I don't want anyone to say anything they don't honestly believe.
3) If you like the book and have your own blog/website/facebook, I wouldn't mind if you
mention that you read the book and liked it -- nothing works better than good word-of-mouth, frankly. When someone I like and trust tells me that they enjoyed a book, I'm
much more inclined to pick it up myself.
4) If you run a review website or zine, let me know (sleigh (AT) farrellworlds.com) and I might just drop you a review copy in what format you want.
5) If you have other ideas or know of other places I should put this (Smashwords, maybe?), well, I'm open... Mind you, the advertising budget in my house is $0, and free time in which I can work on Non-Critical Things seems to always be at a minimum.
So: THE WOODS is now in
Nook format at Barnes & Noble, and the amazon/Kindle link should go up later today or tomorrow. I've applied to Apple for iBooks, and am waiting to see if they approve it. If and when they do, I'll update here.
Will there be a print format version? Right now, I've no plans for that. Maybe if it does well enough, I can interest some imprint or small press into putting out a print version, or I might one day use Lulu to give me a copy to put on my shelf. All that's for later -- right now, it's enough to have the e-book out. That'll do for now.
Thanks for listening!